Custom software studio

Custom apps, software, and algorithms, engineered for your business.

Describe it in plain English. We build it, host it, and keep improving it. From $29 a week. Target launch: 7 days after kickoff.

Not ready to apply?

Tell us what you want built, in one sentence.

August Brooks reads every message and replies personally with what it would take and what it would cost. No application, no sales call.

No charge, no commitment. Prefer the full picture? Apply in two minutes.

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How it works

Apply. Build. Improve.

01

Apply

Two minutes, in plain English. Personally reviewed within 24 hours.

02

Build

Target launch: 7 days after kickoff.

03

Improve

Weekly improvements for as long as you use it.

Why True Level

Taste first. Then seven intelligences.

Every app starts with a person: someone with an eye for what looks clean, feels right, and works the way your business actually runs. Tools can’t give you taste. That part is human, and it’s the part most “AI app builders” skip.

Then we stress-test it like nobody else does. Every project runs through our Stack Prompt Method: up to seven of the world’s leading AI systems (Anthropic’s Claude, OpenAI’s GPT, Google’s Gemini, xAI’s Grok, Perplexity, DeepSeek, and Kimi) review the same plan from every angle, hunting for gaps, errors, and better ideas, then the strongest version wins. One developer brings one perspective. You get a room full of them, led by someone who knows what good looks like.

The math isn’t close.

A first version of a custom app can take 20 or more hours of engineering. Even at a modest $50 an hour, that’s $1,000 before your first change. Then come the changes: new offers, new photos, new features, the idea you had at 10 p.m. on a Sunday. That’s ongoing work, and most developers bill it by the hour.

With us, the build, hosting, and every improvement after it come in one weekly price, starting at $29. It’s like having a development team on retainer for less than a dinner out.

Built to a standard, not a price.

Cheap doesn’t mean cut-rate. Our name is on every app we ship, so we build every one like it’s going in our portfolio, because it is. The price is low because our process is fast, not because we cut corners.

When you see your app, you’ll know. Here’s the standard behind it:

  • The same engineering we use on our own platforms.
  • Security built in, not bolted on.
  • Tested like it matters.
  • Measured by Google.
  • Reviewed by seven intelligences.

It’s yours.

Your data is always yours, and so is your app. After 90 days with us, the code is yours. Want it sooner? A flat $500 buyout covers the build (larger builds quoted). Just let us know, and we’ll hand it over with everything you need to run it yourself.

Pricing

Low weekly subscriptions. Application only.

Billed weekly. Cancel anytime. Hosting and maintenance included.

Most popular pairing

App + Website

App Starter and a full Website, built to work together.

$39/weekabout $169/month

Save $9/week

  • App Starter — A custom web app for one core workflow.
  • Website — A multi-page custom website with a cinematic opening.
Apply for App + Website

Landing Page

One high-converting page for ads or a launch.

$15/weekabout $65/month
  • One custom-coded, high-converting page
  • Lead-capture form
  • Analytics and Meta Pixel wired in
  • Speed-optimized for phones
Apply for Landing Page

Website

A multi-page custom website with a cinematic opening.

$19/weekabout $82/month
  • Multi-page custom website
  • Cinematic opening sequence
  • Mobile-first build
  • On-page SEO foundations
Apply for Website

App Starter

A custom web app for one core workflow.

$29/weekabout $126/month
  • Custom web app for one core workflow
  • Real database
  • Admin view
  • Mobile-first
Apply for App Starter

App Pro

Everything in Starter, plus the features a growing product needs.

$79/weekabout $342/month
  • Everything in App Starter
  • User logins and roles
  • Payments and subscriptions via Stripe
  • Third-party integrations and APIs
Apply for App Pro

Custom Build

For systems that need a scoped engagement.

Custom quoteScoped after review
  • Business software and internal platforms
  • Custom algorithms
  • AI systems
  • Multi-app platforms
Apply for a quote
The stack

Built on the stack the big players run.

Real databases, real security, fast everywhere, and it scales with you. The same foundations large engineering teams build on.

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Supabase
  • PostgreSQL
  • Stripe
  • Vercel edge network
The difference

Not a no-code builder. Not an overseas dev farm.

True Level compared with template builders and offshore agencies
Compared onTrue LevelTemplate & no-code buildersOffshore dev agencies
Who builds itAn engineer you talk to directlyYou do, inside the platform’s limitsA rotating team you may never meet
What it is built onCustom code on a production-grade stackA proprietary platform you rentWhatever the assigned developer prefers
When you need a changeDescribe it in plain English; it ships in the weekly cycleWork it out yourself, or hit a platform wallA ticket, a change order, and a time-zone gap
Your dataAlways yours, with full export on requestLocked inside the platformDepends on the contract
How you payA low weekly subscription, cancel anytimeMonthly fees plus your own timeA large upfront project quote
The guarantee

Target launch: 7 days. Not live in 14? Every dollar back.

Target launch: 7 days after kickoff. If your agreed first version isn’t live within 14 days, every dollar back.

August Brooks, founder of True Level
The founder

You work directly with the person building your software.

August Brooks · Navy veteran · Self-taught engineer · Based in Austin, Texas

No account managers and no handoffs. The person who reviews your application is the person who engineers your software and ships your weekly improvements.

More about True Level →
FAQ

Straight answers.

Who owns the code and data?

Your data is always yours, and so is your app. After 90 days of subscription, the code is yours. Want it sooner? A flat $500 buyout covers the build for App Starter; App Pro, AI Assistant, and custom builds are quoted. A buyout or transfer means you take over hosting, security, updates, and future changes. We deliver the full source code plus setup and deployment instructions.

What happens if I cancel?

Cancel anytime; service runs through the paid week. There is no long-term contract. Ask for your data export before the week ends and it is yours.

What counts as an improvement?

Landing Page, Website, App Starter, AI Assistant: Small changes and fixes each week: copy, layout, and tweaks to existing features. App Pro: Priority queue, larger changes, and new features within the app’s existing scope. Brand-new modules or a change of scope: Quoted separately, or move up a plan.

Can you build a phone app for the App Store?

Yes. Native iOS and Android store apps are scoped as a Custom Build. Most businesses start with an installable web app, which works on every phone from $29 a week, and move to the stores once it has proven itself.

How is this so affordable?

A modern engineering stack and a lean studio with no bloated agency overhead. No account managers, no sales team, no office tower. The weekly subscription spreads the work out instead of front-loading it into one large invoice.

Do I need to be technical?

No. Describe what you need in plain English. We handle the engineering, explain decisions without jargon, and show you working software instead of diagrams.

How fast will I hear back?

Every application is personally reviewed within 24 hours. You will hear back either way, including when something is not a fit.

Tell us what you need. We will tell you how we would build it.

2 minutes to apply. Personally reviewed within 24 hours.

Apply now